Edun is a newly-launched line of top-quality clothing that is designed to reflect the strong beliefs its owners have in helping those in less-developed countries. Finding retailers that support this goal will be closely associated with which element of the marketing mix?
A) product
B) price
C) communications
D) promotion
E) distribution

Question

Quizplus · Accepted Answer

Distribution involves selecting retailers and channels that align with the brand's values and goals, such as supporting less-developed countries.

Edun Is a Newly-Launched Line of Top-Quality Clothing That Is