Heritage Auto sells pre-owned cars. It has unrealistic sales quotas that force its sales representatives to use unethical sales practices. If Heritage Auto wanted to create a more ethical environment, its best action would be to:
A) adopt federal and state laws governing sales quotas.
B) refuse to listen to complaints from lazy members of its sales force.
C) encourage its sales force to sell features that a car buyer does not need now but might need in the future.
D) establish more realistic sales quotas.
E) create a committee to determine whether the company needs a code of ethics.

Question

Quizplus · Accepted Answer

Establishing more realistic sales quotas would directly address the pressure that sales representatives feel to engage in unethical sales practices, thereby fostering a more ethical sales environment.

Heritage Auto Sells Pre-Owned Cars