Business is built on relationships with suppliers, customers, and employees. The strength of these relationships is largely a function of the:
A) uniqueness of the services they offer to each other.
B) amount of trust the parties have in each other.
C) role of quality in the relationship.
D) way that each group defines ethical behavior.
E) tangible characteristics of the exchange process.

Question

Quizplus · Accepted Answer

The strength of business relationships is largely determined by the amount of trust the parties have in each other, as trust is fundamental to cooperation, reliability, and successful long-term interaction.

Business Is Built on Relationships with Suppliers, Customers, and Employees