Bittersweets is a Valentine's Day candy for the dejected and dysfunctional. Bittersweets are similar to "conversation hearts," but contain messages like, "JUST A FRIEND," "HE HAS A JOB," "I MISS MY EX,"' and "RETURN MY CDS." This candy is made by Despair, Inc. and is only available at its online store. The fact Bittersweets can only be purchased at www.despair.com is most closely associated with which element of the marketing mix?
A) product
B) price
C) communications
D) promotion
E) distribution

Question

Quizplus · Accepted Answer

Bittersweets being available only at the online store www.despair.com relates to the distribution element of the marketing mix, as it specifies where the product can be purchased.

Bittersweets Is a Valentine's Day Candy for the Dejected and Dysfunctional