The market for the whips made by Westfield Whip Manufacturing has narrowed until only one real market for its product exists--participants in harness racing. Knowing this, you could say that Westfield uses a ________strategy.
A) diversification
B) demographic
C) aggregation
D) single-segment
E) mass marketing

Question

Quizplus · Accepted Answer

Westfield Whip Manufacturing focuses on a specific group (participants in harness racing), which is indicative of a single-segment strategy. This approach targets a particular market segment rather than diversifying across multiple segments or the entire market.

The Market for the Whips Made by Westfield Whip Manufacturing