An office cleaning service that did not want to compete with many firms in a broad market could adopt a strategy of:
A) diversification.
B) mass marketing.
C) demographic segmentation.
D) single-segment concentration.
E) multiple segmentation.

Question

Quizplus · Accepted Answer

Single-segment concentration allows a company to focus its efforts on one particular market segment, avoiding broad competition and potentially becoming a leader in that niche.

An Office Cleaning Service That Did Not Want to Compete