The only product line that Fresenius Medical Care has is dialysis equipment. Its only customers are health care facilities that provide dialysis service. Fresenius uses a(n)________ strategy.
A) aggregated
B) mass market
C) differentiated
D) undifferentiated
E) single-segment

Question

The only product line that Fresenius Medical Care has is dialysis equipment. Its only customers are health care facilities that provide dialysis service. Fresenius uses a(n)________	strategy.
A) aggregated
B) mass market
C) differentiated
D) undifferentiated
E) single-segment

Quizplus · Accepted Answer

Fresenius Medical Care focuses on a specific product line (dialysis equipment) and targets a specific customer group (health care facilities that provide dialysis service), which is characteristic of a single-segment strategy. This approach involves concentrating on one segment of the market with a tailored marketing mix.

The Only Product Line That Fresenius Medical Care Has Is