The second most visited Roman Catholic shrine in the world is at Aparecida de Norte, Brazil. More than eight million people visited the shrine annually. Because there is little else in the town for tourists to do, Brazilian and Italian entrepreneurs are building a religious theme park. When worshippers complete their visit to the shrine, they can be whisked to the park. The shrine's visitors represent the________ for the religious theme park.
A) business user
B) target market
C) sales potential
D) market potential
E) demographic mix

Question

The second most visited Roman Catholic shrine in the world is at Aparecida de Norte, Brazil.  More than eight million people visited the shrine annually. Because there is little else in the town for tourists to do, Brazilian and Italian entrepreneurs are building a religious theme park. When worshippers complete their visit to the shrine, they can be whisked to the park. The shrine's visitors represent the________ for the religious theme park.
A) business user
B) target market
C) sales potential
D) market potential
E) demographic mix

Quizplus · Accepted Answer

The shrine's visitors are the specific group the religious theme park aims to attract and serve, making them the target market for the park.

The Second Most Visited Roman Catholic Shrine in the World