If it adopts a strategy of________ , a firm will use only one combination of marketing mix variables.
A) product differentiation
B) multiple segmentation
C) product heterogeneity
D) market development
E) market aggregation

Question

Quizplus · Accepted Answer

Market aggregation is a strategy where a firm decides to treat the market as a single segment, using one combination of marketing mix variables (product, price, place, promotion) to reach customers. This approach contrasts with strategies like product differentiation or multiple segmentation, where multiple marketing mixes might be used to cater to different segments or product variations.

If It Adopts a Strategy Of________ , a Firm Will