The bases used for segmenting the business market include:

A) customer location.
B) buying situation.
C) customer size.
D) purchase criteria.
E) all of the above.

Question

The bases used for segmenting the business market include:

A) customer location.
B) buying situation.
C) customer size.
D) purchase criteria.
E) all of the above.

Quizplus · Accepted Answer

The bases for segmenting the business market include customer location, buying situation, customer size, and purchase criteria, among others. These factors help in identifying and targeting specific segments within the business market effectively.

The Bases Used for Segmenting the Business Market Include