Concentration strategy and multiple-segment strategy are two of the three target market strategies. The other type is called:
A) divestment.
B) market aggregation.
C) diversification.
D) market development.
E) product development.

Question

Concentration strategy and multiple-segment strategy are two of the three target market  strategies. The other type is called:
A) divestment.
B) market aggregation.
C) diversification.
D) market development.
E) product development.

Quizplus · Accepted Answer

Market aggregation, also known as mass marketing, involves treating the entire market as a single segment, offering the same marketing mix to all customers. This contrasts with concentration strategy, which focuses on a single market segment, and multiple-segment strategy, which targets several distinct segments with different marketing mixes.

Concentration Strategy and Multiple-Segment Strategy Are Two of the Three