In 1926, the Jell-O Company introduced chocolate flavor pudding mix for schools, convalescent homes, orphanages, sanitariums, hospitals, and similar institutions. What kind of segmentation did the company use in the business market?
A) customer type
B) purchase criteria
C) organization structure
D) demographic
E) buying situation

Question

In 1926, the Jell-O Company introduced chocolate flavor pudding mix for schools, convalescent   homes, orphanages, sanitariums, hospitals, and similar institutions. What kind of segmentation did the company use in the business market?
A) customer type
B) purchase criteria
C) organization structure
D) demographic
E) buying situation

Quizplus · Accepted Answer

The Jell-O Company targeted specific types of organizations (schools, convalescent homes, orphanages, sanitariums, hospitals, etc.), which is an example of customer type segmentation in the business market. This approach categorizes customers based on the type of organization they are.

In 1926, the Jell-O Company Introduced Chocolate Flavor Pudding Mix