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Which of the following activities could be used to identify which benefits a manufacturer of cake Decorating kits should target?
A)a brainstorming session where all the possible benefits, such as ease of use, convenience,
And appearance, could be listed
B) a focus group to screen out unlikely benefits and to clarify other benefits
C) a large-scale survey to see how important ease of use and convenience are to consumers
D) observational research on how people select which cake decorating kit to buy
E) all of the above

Question

Quizplus · Accepted Answer

All the listed activities (A, B, C, D) are valid methods to identify which benefits a manufacturer of cake decorating kits should target, as they each offer different insights into consumer preferences and behaviors.

. Which of the Following Activities Could Be Used to Identify