What is the most widely used basis for segmenting consumer markets?
A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

Question

Quizplus · Accepted Answer

Demographic segmentation is the most widely used basis for segmenting consumer markets because it involves segmenting markets by age, gender, income, ethnic background, and family life cycle, which are often associated with consumer needs and wants.

What Is the Most Widely Used Basis for Segmenting Consumer