Morning Glory Gateway is a retail chain that operates 200 stores in South Korea and 150 others around the world in regions that have a large Korean immigrant population. A ________ for the retail chain would be the number of Koreans that apply for permission to immigrate to a particular region.
A) market index
B) market share
C) market factor
D) market potential
E) sales potential

Question

Quizplus · Accepted Answer

A market factor is any influence that may affect the demand for a product or service. In this case, the number of Koreans applying to immigrate to a particular region can affect the demand for Morning Glory Gateway's products in that region, making it a market factor.

Morning Glory Gateway Is a Retail Chain That Operates 200