Revlon targeted young females between the ages of 13 and 25 with its Street Wear makeup. The cosmetics company used colors with names like Schmuts, Drab, Whatever, and Tar for its eye makeup, lipstick, and nail polish to attract this group. Revlon uses________ segmentation.
A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

Question

Quizplus · Accepted Answer

Revlon is targeting a specific age group, which is a demographic characteristic, by focusing on young females aged 13 to 25.

Revlon Targeted Young Females Between the Ages of 13 and 25