Jane Tavlin realized that there was no one clear-cut, obvious strategy that her small business should pursue. In fact, several potentially attractive alternatives existed. Jane would benefit from the use of a __________, the two-dimensional grid, to facilitate the selection of a strategy that will best facilitate the achievement of multiple objectives of the organization.
A) strategic decision-making matrix
B) strategic alternatives evaluation matrix
C) strategic planning/control matrix
D) decision-selection matrix
E) relative market share matrix

Question

Quizplus · Accepted Answer

The strategic decision-making matrix is a two-dimensional grid that helps businesses evaluate strategic alternatives and select the one that best meets their objectives.

Jane Tavlin Realized That There Was No One Clear-Cut, Obvious