Suppose you are a consultant and have recommended the BCG matrix to one of your clients. When asked to explain the BCG matrix, you start by saying that the BCG matrix is a business portfolio matrix that uses market growth rate and relative market share as the indicators of a firm's
A) cost competitiveness.
B) competitive advantage.
C) market value.
D) industry attractiveness.
E) strategic position.

Question

Quizplus · Accepted Answer

The BCG matrix evaluates a firm's strategic position by analyzing market growth rate and relative market share to categorize business units into four categories: Stars, Cash Cows, Question Marks, and Dogs.

Suppose You Are a Consultant and Have Recommended the BCG