The two most frequently used portfolio matrices are the
A) the growth-share matrix and the industry-attractiveness/business strength matrix.
B) the growth-rate matrix and the profitability matrix.
C) the profitability matrix and the market-share matrix.
D) the growth-share matrix and the market-share matrix.
E) the industry attractiveness/business-strength matrix and the profitability matrix.

Question

Quizplus · Accepted Answer

The two most frequently used portfolio matrices are the growth-share matrix, developed by the Boston Consulting Group, which categorizes business units or products by their market growth rate and market share, and the industry-attractiveness/business strength matrix, also known as the GE/McKinsey Matrix, which evaluates business units based on industry attractiveness and the company's strength within the industry.

The Two Most Frequently Used Portfolio Matrices Are the