Using the BCG matrix, each of an organization's businesses is plotted in the matrix according to __________ and __________.
A) industry attractiveness ratio-market growth rate
B) industry growth rate-market growth rate
C) industry attractiveness ratio-relative market share
D) market growth rate-relative market share
E) industry growth rate-relative market share

Question

Quizplus · Accepted Answer

The BCG matrix plots each of an organization's businesses according to market growth rate and relative market share.

Using the BCG Matrix, Each of an Organization's Businesses Is