With a product classified as a __________ in Boston Consulting Group terminology, the manager responsible for the product had to decide whether to invest more money in the product to remain competitive in the growth industry or to withdraw the product due to its low relative market share.
A) star
B) bull
C) dog
D) question mark
E) cash cow

Question

Quizplus · Accepted Answer

A product classified as a "question mark" in Boston Consulting Group terminology has a low relative market share in a high-growth market, leading to decisions about whether to invest more to increase market share or to withdraw the product.

With a Product Classified as a __________ in Boston Consulting