Strategic decision-making using the BCG matrix or the GE matrix is typically conducted by __________ within the organization and covers __________ horizons.
A) middle management, intermediate time
B) middle management, long-term
C) first line managers, short-term
D) top level management, long-term
E) top level management, short-term

Question

Quizplus · Accepted Answer

The BCG matrix and the GE matrix are strategic planning tools used by top level management to make decisions about the allocation of resources and to guide strategic direction. These decisions typically involve long-term planning horizons.

Strategic Decision-Making Using the BCG Matrix or the GE Matrix