In Boston Consulting Group terminology, a business that has a low market growth rate and a high relative market share is a
A) dog.
B) bear.
C) star.
D) question mark.
E) cash cow.

Question

Quizplus · Accepted Answer

In Boston Consulting Group (BCG) matrix terminology, a business unit with a low market growth rate and a high relative market share is referred to as a "cash cow." These are mature, successful businesses that generate more cash than they consume, allowing companies to maintain them with minimal investment.

In Boston Consulting Group Terminology, a Business That Has a Low