A criticism of both the BCG and the GE business portfolio matrices is that they are
A) cumbersome.
B) elementary.
C) dynamic.
D) antiquated.
E) static.

Name: A criticism of both the BCG and the GE business portfolio matrices is that they are A) cumbersome. B) elementary. C) dynamic. D) antiquated. E) static.
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Question

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Both the BCG and GE matrices are criticized for being static because they analyze businesses at a single point in time without accounting for changes in the market or industry over time.

A Criticism of Both the BCG and the GE Business