The GE matrix is an improvement over the BCG matrix because it takes many factors into consideration and
A) profiles the types of competitors.
B) considers the financial strength of the company.
C) allows intermediate rankings, yielding nine cells rather than four.
D) compares market growth rate of its businesses.
E) none of the other answers.

Question

Quizplus · Accepted Answer

The GE matrix is an improvement over the BCG matrix primarily because it allows for intermediate rankings, resulting in a more nuanced nine-cell grid compared to the BCG's simpler four-quadrant approach. This enables a more detailed analysis of business units' market attractiveness and competitive strength.

The GE Matrix Is an Improvement Over the BCG Matrix