In the purchase decision process, consumers face only two decisions: what to buy and where to buy?
Correct Answer:
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Q2: In the purchase decision process, consumers must
Q3: A fully planned purchase occurs when both
Q4: In an unplanned purchase, both the product
Q5: When partially planned purchases occur, need recognition
Q6: Once a purchase has been fully planned,
Q7: Studies indicate that purchase planning is equally
Q8: Studies indicate that unplanned purchases represent a
Q9: Studies of impulse buying indicate consumers use
Q10: Shoppers often use product displays and materials
Q11: When and if purchase occurs is affected
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