A machine-tool wholesaler with an outside sales force is interested in reducing selling costs to small accounts. If a personal demonstration of the tools is essential, an alternative the firm should consider is
A) using telemarketing.
B) requiring small accounts to visit its showroom.
C) giving salespeople bonuses based on average sales size.
D) increasing the use of advertising.
Correct Answer:
Verified
Q46: Sales promotion orientation refers to its
A) local,
Q47: Requirements that channel members or final customers
Q48: Which of these forms of sales promotion
Q49: Which type of sales promotion would be
Q50: Which of these types of sales promotion
Q52: A firm finds that the cost of
Q53: Salesperson efficiency can be increased by having
Q54: The buyer-seller dyad allows salespeople to
A) adapt
Q55: Personal selling is LESS effective than advertising
Q56: Salespeople can help consumers reduce cognitive dissonance
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