A new car dealer is offering $100 to a current customer for his/her referring a new customer. This practice most closely resembles which sales promotion practice?

Question

Quizplus · Accepted Answer

Referral gifts are incentives given to existing customers for referring new customers to a business, which is exactly what the car dealer is doing by offering $100 to a current customer for referring a new customer.

A New Car Dealer Is Offering $100 to a Current