A refrigerator manufacturer determined that its brand has relatively low brand recognition among final consumers. A research study shows that retail sales personnel are important in determining the brand and model purchased by customers. The firm should utilize which sales promotion form directed at channel members?

Question

Quizplus · Accepted Answer

Push money is a sales promotion technique directed at channel members, such as retail sales personnel, to incentivize them to promote and sell a specific brand or product to consumers.

A Refrigerator Manufacturer Determined That Its Brand Has Relatively Low