The Following Questions are linked to this scenario: A manufacturer of CD-RW (CD-ROM read-write) units is deciding between a temporary price reduction and a rebate. Of particular interest to the manufacturer is the effect of each on channel relations.
-Manufacturers' rebates serve as a channel-cooperation tool since
A) a channel member could not sell items without them.
B) consumers get discounts at the point-of-sale.
C) many consumers do not mail in the rebate form.
D) sales rise, yet channel-member profit margins are maintained.
Correct Answer:
Verified
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