The Following Questions are linked to this scenario: A manufacturer of CD-RW (CD-ROM read-write) units is deciding between a temporary price reduction and a rebate. Of particular interest to the manufacturer is the effect of each on channel relations.
-Many manufacturers prefer rebates to customers rather than list price reductions because, with rebates,
A) the inventory values of wholesalers and retailers are not affected.
B) the possibility of fraud and misrepresentation is minimized.
C) customers must mail in forms and proof of purchase.
D) no conditions must be met for consumers to qualify.
Correct Answer:
Verified
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