The need-satisfaction approach requires more skilled and better-compensated sales personnel than the canned sales presentation.
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Q129: An example of a persuasive personal selling
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Q131: Although order takers are mostly responsible for
Q132: Order takers are not often involved with
Q133: Even order getters often spend a considerable
Q135: The marketing concept has higher overlap with
Q136: In the need-satisfaction approach, the pre-approach and
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Q139: The use of external secondary sources to
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