The marketing concept has higher overlap with the need-satisfaction approach than with the canned sales presentation approach.

Name: The marketing concept has higher overlap with the need-satisfaction approach than with the canned sales presentation approach.
Brand: Quizplus
Rating: 4.9 (53 reviews)

Question

Quizplus · Accepted Answer

The marketing concept focuses on satisfying customer needs, which aligns with the need-satisfaction approach, whereas the canned sales presentation approach is more rigid and less customer-focused.

The Marketing Concept Has Higher Overlap with the Need-Satisfaction Approach