The pre-approach is much more important with the canned sales presentation than with the need-satisfaction approach.

Question

Quizplus · Accepted Answer

The pre-approach is more critical in the need-satisfaction approach because it involves researching and understanding the specific needs and concerns of the customer to tailor the presentation accordingly, whereas the canned sales presentation is a standardized pitch used for all customers, requiring less customization.

The Pre-Approach Is Much More Important with the Canned Sales