The buyer-seller dyad suggests that prospects and salespeople should be matched when a sales manager allocates territories and accounts.

Question

Quizplus · Accepted Answer

The buyer-seller dyad concept emphasizes the importance of matching the characteristics of salespeople with those of prospects or customers to improve communication, understanding, and ultimately, sales effectiveness. This matching can be based on various factors such as personality, communication style, or business needs, and is considered when allocating territories and accounts to optimize sales outcomes.

The Buyer-Seller Dyad Suggests That Prospects and Salespeople Should Be