Reseller-oriented sales promotions such as point-of-purchase displays and joint training of the retail sales force are forms of push marketing - intended to improve the level of channel cooperation.

Question

Quizplus · Accepted Answer

Reseller-oriented sales promotions like point-of-purchase displays and joint training aim to encourage retailers to sell more of the product, thus "pushing" the product through the distribution channel to the end consumer, enhancing channel cooperation.

Reseller-Oriented Sales Promotions Such as Point-Of-Purchase Displays and Joint Training