The success of point-of-purchase displays can be measured by sales increases, in-store consumer surveys, and consumer responses to inquiry cards attached to displays.

Question

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Point-of-purchase displays are marketing materials or advertising placed near the merchandise it is promoting, and their success can indeed be measured by direct sales increases attributed to their presence, feedback from in-store consumer surveys assessing their impact, and responses to inquiry cards attached to the displays, which can provide direct consumer feedback and engagement metrics.

The Success of Point-Of-Purchase Displays Can Be Measured by Sales