Short-run sales promotion effectiveness is easier to measure than long-run effectiveness.

Question

Quizplus · Accepted Answer

Short-run sales promotions often have immediate and quantifiable impacts, such as increased sales volume or higher traffic, making their effectiveness easier to measure. Long-run effectiveness involves more complex factors like brand loyalty and customer lifetime value, which are harder to quantify and attribute directly to a specific promotion.

Short-Run Sales Promotion Effectiveness Is Easier to Measure Than Long-Run