A medium's ability to stimulate consumers is referred to as its
A) message permanence.
B) circulation.
C) persuasive impact.
D) passalong rate.
Correct Answer:
Verified
Q26: Waste circulation can be best defined as
Q27: In general, mass-audience magazines have greater _
Q28: A television station can significantly reduce waste
Q29: The number of exposures a single advertisement
Q30: The medium with the highest message permanence
Q32: Which medium has the highest persuasive impact?
A)
Q33: A medium that can reach a highly
Q34: Cable television and regional editions of national
Q35: How often a medium can be used
Q36: Which of these media has the highest
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