In general, mass-audience magazines have greater ___ than special-interest magazines.
A) waste
B) clutter
C) persuasive impact
D) frequency
Correct Answer:
Verified
Q22: For print media, the components of reach
Q23: Which statement about passalong rate is correct?
A)
Q24: Which statement concerning passalong rate is NOT
Q25: The medium with the highest passalong rate
Q26: Waste circulation can be best defined as
Q28: A television station can significantly reduce waste
Q29: The number of exposures a single advertisement
Q30: The medium with the highest message permanence
Q31: A medium's ability to stimulate consumers is
Q32: Which medium has the highest persuasive impact?
A)
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