Which statement concerning passalong rate is NOT correct?
A) Only print media have a passalong rate.
B) Different magazines have different passalong rates.
C) The passalong rate is the number of times each copy is placed with another reader.
D) The passalong rate for daily newspapers is higher than that for magazines.
Correct Answer:
Verified
Q19: Advertising media costs are typically measured on
Q20: Advertising media costs for print media are
Q21: Reach is best defined as
A) the percent
Q22: For print media, the components of reach
Q23: Which statement about passalong rate is correct?
A)
Q25: The medium with the highest passalong rate
Q26: Waste circulation can be best defined as
Q27: In general, mass-audience magazines have greater _
Q28: A television station can significantly reduce waste
Q29: The number of exposures a single advertisement
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