Reach is best defined as
A) the percent of a media's audience that is within the firm's target market.
B) the number of viewers, readers, or listeners in a medium's audience.
C) a medium's audience less its waste circulation.
D) the total number of delivered copies of a print medium.
Correct Answer:
Verified
Q16: Which of these functions would generally NOT
Q17: The overall appeals for an advertising campaign
Q18: Institutional advertising appeals are largely involved with
Q19: Advertising media costs are typically measured on
Q20: Advertising media costs for print media are
Q22: For print media, the components of reach
Q23: Which statement about passalong rate is correct?
A)
Q24: Which statement concerning passalong rate is NOT
Q25: The medium with the highest passalong rate
Q26: Waste circulation can be best defined as
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