The medium with the highest passalong rate is
A) magazines.
B) daily newspapers.
C) network television.
D) cable television.
Correct Answer:
Verified
Q20: Advertising media costs for print media are
Q21: Reach is best defined as
A) the percent
Q22: For print media, the components of reach
Q23: Which statement about passalong rate is correct?
A)
Q24: Which statement concerning passalong rate is NOT
Q26: Waste circulation can be best defined as
Q27: In general, mass-audience magazines have greater _
Q28: A television station can significantly reduce waste
Q29: The number of exposures a single advertisement
Q30: The medium with the highest message permanence
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