Waste circulation can be best defined as the portion of a medium's
A) passalong rate that is not in a firm's target market.
B) audience that is not in a firm's target market.
C) circulation that has purchased a subscription at less than half of the magazine's cover price.
D) reach that purchases, but no longer reads, a given medium.
Correct Answer:
Verified
Q21: Reach is best defined as
A) the percent
Q22: For print media, the components of reach
Q23: Which statement about passalong rate is correct?
A)
Q24: Which statement concerning passalong rate is NOT
Q25: The medium with the highest passalong rate
Q27: In general, mass-audience magazines have greater _
Q28: A television station can significantly reduce waste
Q29: The number of exposures a single advertisement
Q30: The medium with the highest message permanence
Q31: A medium's ability to stimulate consumers is
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