The number of exposures a single advertisement generates and how long it remains available to the audience relates to its
A) message permanence.
B) circulation.
C) persuasive impact.
D) passalong rate.
Correct Answer:
Verified
Q24: Which statement concerning passalong rate is NOT
Q25: The medium with the highest passalong rate
Q26: Waste circulation can be best defined as
Q27: In general, mass-audience magazines have greater _
Q28: A television station can significantly reduce waste
Q30: The medium with the highest message permanence
Q31: A medium's ability to stimulate consumers is
Q32: Which medium has the highest persuasive impact?
A)
Q33: A medium that can reach a highly
Q34: Cable television and regional editions of national
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