The promotion manager for a new Broadway show argues that the show needs a large promotional budget to promote the awards it received. Once awareness is established, its budget can be greatly reduced. What type of initial advertising is needed?

Question

Quizplus · Accepted Answer

Massed advertising is needed initially to create a strong, immediate awareness of the Broadway show and its awards among a large audience. This approach involves concentrating advertising efforts in a short period to make a significant impact.

The Promotion Manager for a New Broadway Show Argues That