Which statement about publicity's characteristics is NOT correct?
A) Publicity presents a uniform message to an audience.
B) Message credibility in publicity is lower than in advertising.
C) There is no formal sponsor for publicity since the media are not paid.
D) There is no control over media content and placement for publicity.
Correct Answer:
Verified
Q4: Payment for media time or space, a
Q5: Which type of mass promotion has the
Q6: Oral communication with one or more prospective
Q7: Trade shows, premiums, and demonstrations are examples
Q8: Which statement about advertising's characteristics is correct?
A)
Q10: Which promotional type has no formal sponsor?
A)
Q11: The wording and placement are controlled by
Q12: What promotional type has the highest cost
Q13: The source of communication can be a(n)
A)
Q14: People who have face-to-face contact with and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents