The source of communication can be a(n)
A) spokesperson.
B) celebrity.
C) actor playing a role.
D) all of the above.
Correct Answer:
Verified
Q8: Which statement about advertising's characteristics is correct?
A)
Q9: Which statement about publicity's characteristics is NOT
Q10: Which promotional type has no formal sponsor?
A)
Q11: The wording and placement are controlled by
Q12: What promotional type has the highest cost
Q14: People who have face-to-face contact with and
Q15: Which of these is NOT an advantage
Q16: A thought or idea is translated into
Q17: Preliminary decisions are made as to message
Q18: An advertiser must select a message that
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