Which of these is NOT an advantage of the use of opinion leaders as a source in a channel of communication?
A) Opinion leaders are not paid by a sponsor.
B) Opinion leaders are a nonpersonal medium.
C) Opinion leaders have strong persuasive impact.
D) Opinion leaders have high believability.
Correct Answer:
Verified
Q10: Which promotional type has no formal sponsor?
A)
Q11: The wording and placement are controlled by
Q12: What promotional type has the highest cost
Q13: The source of communication can be a(n)
A)
Q14: People who have face-to-face contact with and
Q16: A thought or idea is translated into
Q17: Preliminary decisions are made as to message
Q18: An advertiser must select a message that
Q19: The combination of words and symbols transmitted
Q20: Which of these is NOT an example
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