People who have face-to-face contact with and influence potential consumers are
A) celebrities.
B) opinion leaders.
C) actors playing roles.
D) representative consumers.
Correct Answer:
Verified
Q9: Which statement about publicity's characteristics is NOT
Q10: Which promotional type has no formal sponsor?
A)
Q11: The wording and placement are controlled by
Q12: What promotional type has the highest cost
Q13: The source of communication can be a(n)
A)
Q15: Which of these is NOT an advantage
Q16: A thought or idea is translated into
Q17: Preliminary decisions are made as to message
Q18: An advertiser must select a message that
Q19: The combination of words and symbols transmitted
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents